March 17, 2015
TAG Heuer’s grand opening in Miami’s revamped Design District had plenty of familiar faces. Star of One Big Happy (and Brad Pitt doppelgänger), Nick Zano came to the opening wearing a TAG Heuer black Carrera 1887 watch. The evening included ceremonial cutting of the ribbon by race car driver Bruno Senna who was in town to drive in the Formula E race that took place in downtown Miami the following night, which was sponsored by TAG Heuer.
Owner of Siena Tavern and Top Chef star, Fabio VIviani came to the opening to check out the watches, but he also wound up befriending Zano, who, after hitting up Wall that night, took his mom to dine at Viviani’s South Beach restaurant the following night and getting a private tour of the kitchen by Viviani himself.
TAG’s tag line is “Don’t Crack Under Pressure” – a message which was throughout the store, and illustrated in a piece of art created live by street artist Jona Cerwinske while DJ Irie spun for the crowd of 300. Former Real Housewives of Miami Lisa Hochstein and Adirana De Moura were also on hand to survey the new store, which serves up high-quality Swiss watches with great design.